Meet Our Storytellers:
The Creative Minds and Experienced Professionals Behind Our Narratives

  • Asher Afriat
    Asher Afriat President

    The Key To My Israel:

    “My favorite place in Israel is my home”

    Asher Afriat is the founder and President of Israel Seminar Group, and the driving force behind it. An avid storyteller, he is considered one of Israel’s most prominent guides, informal educators and advocates, integrating in-depth experience with a strong sense of service. His talent lies in his ability to make the beauty and complexity of Israel accessible to any visitor who wants to experience it first-hand. Asher is highly dedicated to his clients and committed to the vision that stands at the base of Israel Seminar – creating life changing experiences.

  • Jeff Mendelsohn
    Jeff Mendelsohn CEO, ISRAEL SEMINAR USA

    Jeff Mendelsohn is the Chief Executive Officer of Israel Seminar USA, the American headquarters of Israel Seminar. Based in Washington, D.C., Jeff travels frequently across the United States to meet with existing and potential clients, speak about Israel and promote Israel Seminar. A Harvard-trained lawyer and former chief of staff on Capitol Hill, Jeff spent the last decade promoting Israel education and activism among non-Jewish constituencies across the United States. Jeff has organized and led dozens of delegations to Israel, sharing his passion and knowledge of Israel with hundreds of visitors to the Jewish state.

  • Shira Ben-Ami

    The Key To My Israel:

    “Relaxing at the tranquil Ein Shoko springs in the Golan”

    Bringing her business savvy and flair for development, Shira works to create unique frameworks and fresh directions as she builds new relationships and inspires existing ones. With her decade of experience in Israel’s tourism industry, Shira has the ability to see beyond the horizon and to forge new pathways for Israel Seminar. A foodie at heart and a real city dweller, Shira often is the first to discover the next hottest thing in Tel Aviv, her hometown.

  • Virginia Manor
    Virginia Manor VP of Operations

    Virginia has more than 15 years of experience in the travel and tourism industry in Israel. As Director of Operations, Virginia works in synergetic collaboration with the entire team, managing and overseeing all aspects of each journey. She ensures that clients always enjoy the best hotels, buses, and restaurants, providing a top-tier level of comfort and convenience. Virginia is committed to offering outstanding customer service, and aspires to continuously innovate and improve our programs – from the moment clients arrive, and up until the moment they are on their way home.

  • Adina Rothman

    The Key To My Israel:

    “Sunsets over the Mediterranean and camping on the beach””

    Adina fell in love with Israel after arriving in the country from England as a young girl, and has since lived in both the Galilee in the North and the Negev in the South. Today, she describes herself as someone who is passionate about Israel and makes sure to travel around the country as much as possible. As Director of Content, Adina is in charge of ensuring that our clients’ journeys include the most original, exciting and rich content, while constantly keeping her eyes and ears open for new experiences.

  • Lili Arbely

    The Key To My Israel:

    “Tel Aviv; It’s such a versatile city with amazing food and great beaches that make you feel like you are always on vacation.”

    Lili is the Director of Corporate Clients and is especially notable for her creativity and outgoing personality, combined with an incredible work ethic and a high standard of doing things. She creates tailor-made experiences and memories for our clients, placing great attention to detail and integrating an abundance of positive energy. Drawing on her background as a children’s fashion designer, and implementing the skills acquired through her MBA studies, Lili is an unparalleled expert when it comes to Tel Aviv, one of the world’s most exciting cities.

  • Ilana Gindis Zoaretz

    The Key To My Israel:

    “Taking in the sun on the beach and wishing summer could last all year long”

    Born in Manhattan, raised in Jerusalem, and living in Tel Aviv today, Ilana’s skill set combines the many flavors and cultures in which she grew up. Her passion for traveling in Israel and abroad are an inseparable part of her life and she has dedicated her years of national service as a field guide getting travelers to fall in love with the Israel she adores. After working for several years in the television industry focusing on spreading the unique Israeli content worldwide, Ilana carries on this vision in every project she leads. Be it an intimate dinner event or a large-scale business production, Ilana brings her exceptional professionalism and relatability to all of our special projects at Israel Seminar.

  • Aurelia Lasry

    The Key To My Israel:

    “Exploring the trails in the North and discovering new places to visit each time”

    Aurelia joined our team after emigrating from France. Holding a dual degree in Finance and Economics from the University of Wales and from ISG business school in Paris, Aurelia brings forth her professional expertise to ensure that all office activities run seamlessly. While she is largely positioned behind the scenes, Aurelia’s love of this country is apparent and felt in everything she does.

  • Noa Kaufman

    Although born and raised in the US, Noa grew up with a very strong connection to Israel. Her Israeli parents wanted Israel to remain a second home and they spent many summers visiting family and exploring the country. Noa spent some time after highschool living in Beer Sheva and volunteering at Kibbutz Hatzerim. She returned to the States to earn her bachelor’s degree from The University of Iowa and has since returned to Israel to make Aliyah and earn her master’s degree from Tel Aviv University. Noa’s passion for Israel is evident in each itinerary she creates. She finds it important that everyone who visits will have a unique experience and will leave here with their own personal connection to the country.

  • Laurie Silver
    Laurie Silver CONTENT MANAGER

    Laurie was born in Florida, and raised in Maryland. She fell in love with Israel at first sight, while touring in her teens, and made every effort to return before eventually immigrating in 2003. After completing an MA in Middle Eastern Studies in Beer Sheva, she relocated to Jerusalem, and has been living in Tel Aviv-Jaffa for the past ten years. Laurie comes to us with nearly a decade of experience in incoming educational tourism, a field which she is drawn to time and time again as a mechanism for sharing her passion for Israel and the region.

  • Amy Ben-Dov

    The Key To My Israel:

    “Mizpe Ramon and Hiking in the desert”

    With a background in informal education, and more than two decades of experience as a tour educator and guide, Amy defines and designs the content and programming that are the backbone of our tailor-made programs. Her ability to speak to our clients, glean their interests, and customize an unforgettable Israel experience allows Amy to share her love of the land of Israel and its people with each person.

  • Katie Frankel

    Growing up in a Jewish community in London, Katie has always had a connection to Israel. After visiting Israel as a teenager, she fell in love and spent a number of years returning to Israel and traveling all over the country. Finally, in 2015, she made Aliyah and discovered even more things to love about Israel and is still finding new exciting things every day. Together with a growing love for Israel and a background in Events and Tourism, Katie brings professionalism and expertise to the job to ensure the highest quality is always reached. Working at Israel Seminar allows Katie to combine her professional career with a personal passion and love for Israel, which for her, is just a dream come true!

  • Michelle Lellouche
    Michelle Lellouche SENIOR TRAVEL ARCHITECT

    Michelle was born in Paris and moved to Israel when she was 20. Since arriving to Israel she has lived in different Kibbutzim in the North and South of the county where she was able to experience a true Israeli way of life which strongly connected her to the land and gave her a great understanding of what it means to be Israeli. She then lived in Eilat for a few years where she worked with a small travel agency as well as with the Dolphin Reef. After Eilat, Michelle spent some time living back in France as well as traveling through Asia. Lucky for us, she could not stay away for long and has since returned to Israel. As is evident, Michelle is very passionate about traveling and discovering new places, foods and cultures. She strongly applies this to her work here at Israel Seminar, ensuring that each client gets an unforgettable and authentic Israeli experience.

  • Alexandra Lewis

    Alexandra (Alex) connected with Israel Seminar as an Intern during her stay on a 5 month Masa Internship Program and has recently made Aliyah. With a Bachelor’s degree in Hospitality, Recreation, and Tourism from the University of West Florida, Alex is able to combine her education and experience in the industry and her love for Israel in her work. With her excellent communication skills, extreme attention to detail, and passion to create memorable experiences, Alex is devoted to working with clients to ensure that their trip to Israel will be everything they dreamed of and more!

  • Shahar Rozen
    Shahar Rozen OFFICE MANAGER

    Shahar is in charge of all the ins and outs of Israel Seminar making sure that our office runs as smoothly as possible. She is in touch with all of our vendors and keeps the wheel turning in the office. Shahar grew up in the North near Haifa. She has a BA in international relations and Latin American studies with a focus on Italian from Hebrew University in Jerusalem. Shahar has a great passion for languages. She speaks Spanish fluently and also a bit of Italian from her time studying abroad in Italy. She enjoys traveling both abroad and in Israel. She also loves to read and going to the beach.

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